Your brand is losing you deals
before you open your mouth.
Generic logos, inconsistent visuals, and messaging that sounds like every other B2B company in the space. If your brand doesn't instantly communicate credibility and clarity, prospects make their mind up before your sales team gets involved. We fix that.
2.8x
Avg. increase in qualified inbound
7 sec
For buyers to form a brand impression
£0
In extra ad spend to improve brand perception
B2B branding built around how buyers actually decide.
Most branding agencies make things look good. We make your brand do work — positioning you clearly, building trust fast, and differentiating you from competitors who look and sound exactly the same.
Strategy before design
We don't open Figma until we understand who your buyers are, how they evaluate vendors, and what you need to communicate to win. Every visual decision is backed by positioning strategy — not aesthetic preference.
Built for B2B buying committees
Your brand speaks to six different stakeholders simultaneously — the CFO, the IT lead, the end user, and the CEO. We design brand systems that communicate credibility to decision-makers and clarity to end users at the same time.
Identity you can actually use
No 300-page brand guidelines nobody reads. We deliver a complete, practical brand system — logo, colour, typography, templates — that your team can use consistently without needing a designer on every slide deck.
Case study
B2B Brand Strategy, Visual Identity & Messaging Framework.
Mindprobe®
Took a nascent AI research platform from a generic SaaS look to a distinctive, credible B2B brand — that positioned them clearly in a crowded market and supported a successful funding round.
A brand that earns trust before the first call.
Outcome:
Funded post-rebrand Inbound leads from organic tripled
Brand Perception Shift:
Generic SaaS→Category leader
The rebrand completely changed how prospects perceived us. We went from explaining ourselves constantly to people just getting it immediately.
Samee× more inbound leads post-rebrand
A cohesive brand identity and sharper messaging meant less time educating prospects and more time closing deals.
£14K
MRRBuilt on a brand buyers trust
Samee, Founder at MindProbe.ai
“We went from explaining ourselves constantly to prospects just getting it immediately.”
Aurelo didn't just make us look better — they helped us understand what we were actually saying and to whom. The brand strategy work changed how we pitched, how we wrote copy, and how confident our team felt showing the product. The visual identity was the last mile of a much deeper process.
Everything in your B2B branding project
Strategy, positioning, visual identity, messaging, and brand guidelines. One team from research to rollout.
Brand Strategy & Positioning
ICP research, competitor analysis, category positioning, and messaging hierarchy. We define what your brand stands for, who it speaks to, and how it needs to differentiate — before anything visual begins.
Logo Design & Visual Identity
A primary logo, variants, and mark that works across every context — pitch decks, websites, email signatures, LinkedIn, print. Delivered in all formats with usage rules so it stays consistent.
Colour System & Typography
A B2B-appropriate colour palette with primary, secondary, and accent applications defined. Type hierarchy that's legible, professional, and distinctive — not a Google Font everyone else is using.
Brand Voice & Messaging Framework
Tone of voice guidelines, headline formulas, value proposition structure, and key messaging pillars. So whether it's your sales team or your content writer, the brand sounds consistent.
Collateral & Template Design
Branded templates for pitch decks, one-pagers, case study pages, email signatures, social graphics, and LinkedIn banners. Everything your team needs to show up consistently in front of buyers.
Brand Guidelines Document
A practical, concise guidelines document your team will actually use. Covers logo usage, colour values, typography, imagery style, tone of voice, and do's and don'ts — built for teams without an in-house designer.
Related B2B services.
Brand is just the start.Most clients pair branding with a website redesign or SEO engagement. Here's what else we do.
SERVICES
Related B2B services.
Brand is just the start.Most clients pair branding with a website redesign or SEO engagement. Here's what else we do.
All servicesFrom generic to
category-defining in 4 weeks.No mood boards for months. No endless revisions with no direction. A focused, structured process that gives you a complete brand identity in 3–4 weeks.
Brand strategy & positioning workshop
We run a structured discovery session with your team to map your ICP, competitive landscape, and positioning. We audit your existing brand, review competitors, and define the strategic direction before any design begins.
Key steps
Messaging framework & brand strategy
We deliver a written brand strategy document — your positioning statement, messaging pillars, value proposition, and tone of voice. This is the brief that every visual decision is made against.
Key steps
Visual identity creation
We design your complete visual identity — logo suite, colour system, typography, iconography, and graphic language. You get two distinct initial directions to review, then we refine to final.
Key steps
Collateral, templates & brand guidelines
We apply the brand to your core collateral — pitch deck template, one-pager, email signature, LinkedIn assets, and social graphics. We package everything into a practical guidelines document.
Key steps
Is this right for you?
We work with B2B companies whose brand no longer reflects where they're going.
This is for you if…
- You're a B2B founder or marketing lead whose brand was built quickly and needs to grow up
- You've outgrown your current identity — it looks generic, inconsistent, or off-positioning
- You're preparing for a funding round, rebrand, or new market launch
- Your sales team is embarrassed to share the website or deck
- You want strategy behind the design — not just a logo
- You need a brand system your team can use without hiring an in-house designer
This isn’t for you if…
- You want a logo designed in 24 hours for £99
- You're not open to strategic input on positioning — just visuals
- You have no internal champion to move approvals quickly
- You need full rebrand plus website in under 2 weeks
- You want five rounds of unlimited revisions without direction
Why Aurelo?
Most branding projects go wrong for the same reason — design without strategy. Here's what separates working with Aurelo from the alternatives.
A brand that earns trust before the pitch.
Fixed-price engagements. No retainers required. Everything your brand needs to look like the leader in your space.
CHOOSE YOUR ENGAGEMENT
£4,500
fixed priceBrand Refresh
For B2B companies with a brand that needs updating — not rebuilding from scratch. We sharpen the identity, update the system, and make it consistent.
£7,500
fromB2B Brand System
A complete brand identity built from strategy to final deliverables. Positioning, visual identity, messaging framework, templates, and guidelines.
£14,900
fromBrand & Website
Brand strategy and visual identity, followed immediately by a new website that brings it to life. One team, one vision, no handoff gap.
Every project includes a dedicated brand strategist, weekly updates, and full brand guidelines with source files. No hidden fees.
FAQ
Answered.
Everything you need to know about B2B branding with Aurelo.
Let's talk.
Tell us about your project, whether it's a website, SEO, or marketing.
If you're ready to create and collaborate, we'd love to hear from you.
After the consultation, we'll provide you with a detailed plan and timeline.