B2B SEO that fills your pipeline,
not just your traffic reports.
B2B buyers research for months before they talk to sales. If you're not showing up throughout that journey — from first search to final comparison — you're invisible to your best prospects. We build the SEO strategy that gets you found at every stage.
3.1x
Avg. organic traffic growth
62%
Lower CAC via organic vs paid
90 days
To first page 1 rankings
B2B SEO built around your sales cycle.
Three principles behind every B2B SEO engagement. We don't drive traffic. We build organic infrastructure that generates qualified leads and attributable pipeline.
Full-funnel content mapped to the buying journey
B2B deals involve 6-13 stakeholders and take 3-9 months to close. Your SEO needs to be present at every stage — from the first industry search, through vendor evaluation, to final decision. We build content mapped to every stage of that journey.
Technical foundations your competitors overlook
Most B2B companies have serious technical SEO debt — slow sites, broken crawl paths, JavaScript rendering issues, and zero structured data. We fix the foundations so your content actually ranks once we publish it.
Pipeline attribution, not vanity metrics
Traffic is not a business outcome. We tie organic search to demo requests, qualified leads, and pipeline value. Monthly reporting that answers the only question that matters: what is SEO contributing to revenue?
Case study
B2B SEO Strategy, Full-Funnel Content & Pipeline Attribution.
Mindprobe®
Built a complete B2B SEO engine — from zero technical foundation to a compounding organic pipeline generating £14k+ MRR.
Organic that actually shows up in the pipeline.
Organic Pipeline:
0 → 12,400/mo visitors 0 → 340+ ranking keywords
Qualified Leads from Organic:
0→180/mo
Thanks to Aurelo, organic now outperforms paid for trial signups and the cost per lead compounds down every month.
SameeLower CAC via SEO
Organic leads cost 62% less per acquisition than paid, and compound without additional monthly spend.
£14K
MRRAttributed to organic
Samee, Founder at MindProbe.ai
“Organic now outperforms paid for trial signups and the cost per lead compounds down every month”
Thanks to Aurelo, we have seen a steady increase in leads and conversions. The website they built does the selling for us. We get inbound leads that already understand what we do before they ever get on a call.
Everything in your B2B SEO engagement
Technical foundations, full-funnel keyword strategy, BOFU content production, link building, and pipeline attribution. One team, no handoffs.
Technical SEO & Site Architecture
Core Web Vitals, crawlability, JavaScript rendering, schema markup, and internal linking. We fix what's blocking your rankings before publishing a single piece of content.
B2B Keyword Strategy & Intent Mapping
Every keyword mapped to a stage in your buying cycle. TOFU awareness, MOFU evaluation, BOFU decision-stage content. Prioritised by pipeline potential, not just search volume.
BOFU Content Production
Comparison pages, alternatives pages, use-case pages, integration pages, and industry-specific landing pages. The content that gets in front of buyers in evaluation mode and converts them.
Thought Leadership & TOFU Content
Industry-specific editorial content that builds topical authority, earns links, and reaches buyers before they're in evaluation mode. Positions you as the authoritative voice in your category.
Link Building & Digital PR
Strategic outreach to relevant industry publications, partner sites, and niche directories. Every link is from a domain your buyers actually read. No spam, no PBNs.
Pipeline Attribution & Reporting
GA4, Search Console, CRM integration, and custom attribution dashboards. Monthly reports that show which keywords, pages, and content pieces are driving qualified leads and pipeline value.
Full-stack B2B SEO.
Not just traffic. Pipeline.Strategy, technical fixes, content production, link building, and pipeline attribution. One team, no handoffs.
SERVICES
Full-stack B2B SEO.
Not just traffic. Pipeline.Strategy, technical fixes, content production, link building, and pipeline attribution. One team, no handoffs.
All servicesFrom invisible to owning your category
in 90 days.No black boxes. No waiting for a quarterly review. You'll know what shipped, what's ranking, and what it's delivering to pipeline — every single month.
Technical audit, keyword landscape & competitor mapping
We audit your site top to bottom — technical issues, content gaps, existing rankings, and competitor dominance. We map the full keyword opportunity by buyer intent stage and identify where your competitors are winning.
Key steps
B2B keyword strategy & content roadmap
We build your full keyword strategy mapped to your sales cycle stages. TOFU for awareness, MOFU for evaluation, BOFU for decision. Prioritised by revenue potential. Technical changes and site architecture improvements defined.
Key steps
Technical implementation & quick wins
We implement every technical fix immediately — Core Web Vitals, crawlability, schema markup, meta structure, and internal linking. Fixing this unlocks value from content you've already published.
Key steps
BOFU-first content production & optimisation
We write and publish BOFU content first — comparison pages, alternatives pages, use-case pages, and feature landing pages. Then we build out MOFU and TOFU layers. Every piece is built to convert as well as rank.
Key steps
Scale, link acquisition & pipeline attribution
We scale what's working with more content, targeted link acquisition, and programmatic templates. Monthly reporting ties organic directly to pipeline. We optimise for revenue, not rankings.
Key steps
Is this right for you?
We work with B2B companies that want pipeline, not just traffic.
This is for you if…
- You're a B2B marketing manager or founder who wants organic as a real acquisition channel
- You've wasted money on SEO agencies that built links but not pipeline
- You understand B2B SEO is a 6-12 month investment, not a quick win
- You want someone who understands long sales cycles and buying committees
- You need attribution from organic all the way to closed revenue
- Your competitors are ranking for your best keywords and you need to close that gap
This isn’t for you if…
- You need qualified leads within the next 4 weeks
- You want the cheapest SEO service available
- You're not prepared to invest in BOFU content
- You want a monthly report that sits unread in your inbox
- You think content marketing is the same as social media posting
Why Aurelo?
You've probably worked with an SEO agency before. Here's what makes B2B SEO with Aurelo different.
Organic pipeline. Not just organic traffic.
One plan covering everything a B2B company needs to generate leads from SEO. Custom scope available for higher velocity or multi-market requirements.
CHOOSE YOUR PLAN
£2,300
/ monthB2B Growth Engine
Full-scope B2B SEO covering technical foundations, full-funnel keyword strategy, BOFU-first content production, link building, and pipeline attribution reporting.
Custom
Scale Engine
For B2B companies needing higher content velocity, programmatic SEO for multiple industries, multi-market expansion, or deeper integration with your sales stack.
Both plans include a dedicated B2B SEO strategist, weekly Slack updates, and monthly pipeline-attributed reporting. No account managers. No handoffs.
FAQ
Answered.
Everything you need to know about B2B SEO.
Let's talk.
Tell us about your project, whether it's a website, SEO, or marketing.
If you're ready to create and collaborate, we'd love to hear from you.
After the consultation, we'll provide you with a detailed plan and timeline.