Startup SEO that builds
compounding organic traffic.
Your competitors are ranking for the exact keywords your buyers are searching. You're not. We build the SEO foundation that gets your startup found, trusted, and converting — before your runway runs out.
90 days
To first page 1 rankings
62%
Lower CAC vs paid ads
0 → 340+
Keywords ranked in 6 months
SEO built for startups, not enterprises.
Three principles behind every startup SEO engagement. We don't do generic checklists. We build the organic infrastructure that gets your startup found by the right people at the right time.
Technical foundations first
Before we write a word of content, we make sure Google can find, crawl, and trust your site. Site architecture, Core Web Vitals, indexation, schema markup, and internal linking — all built for a fast-moving startup codebase. We work directly in your repo if needed.
Intent-mapped content strategy
Every piece of content maps to a stage in your buyer's journey. Not just awareness blog posts. Comparison pages, alternative pages, feature pages, and use-case content that turns searchers into signups.
Rankings that compound
We target achievable keywords with real revenue intent and build topical authority clusters around your core offering. First rankings within 90 days, and compounding traffic growth that reduces your CAC every single month.
Case study
SEO Strategy, Technical Build & Organic Growth.
Mindprobe®
From zero organic presence to 12,400 monthly visitors in 6 months — built from scratch while the product was still finding PMF.
The organic channel that made investors take notice.
Organic Growth:
0 → 12,400/mo visitors 0 → 340+ keywords
Trial Signups from Organic:
0→180/mo
Thanks to Aurelo, we went from zero organic to 12k monthly visitors. Those visitors actually convert. Organic now outperforms paid for trial signups.
SameeLower CAC via SEO
Organic leads cost 62% less than paid, and compound month over month without additional spend.
£14K
MRRAttributed to organic
Samee, Founder at MindProbe.ai
“We went from zero organic to 12k monthly visitors in under 6 months”
Those visitors actually convert. Our trial signups from organic now outperform paid. Aurelo understood our product deeply and built SEO that maps to how people actually buy SaaS. The compounding effect is real.
Everything in your startup SEO engagement
Technical foundations, keyword strategy, content production, link building, and revenue attribution. One team, no handoffs.
Technical SEO Audit & Implementation
Crawl errors, Core Web Vitals, indexation issues, site speed, JavaScript rendering. Audited and fixed. Not just flagged.
Keyword Strategy & Intent Mapping
Every keyword mapped to a buyer intent stage. TOFU, MOFU, BOFU. We find the keywords your ICP is actually searching before they find your competitors.
Site Architecture for Crawlability
URL structure, internal linking, sitemap, canonical tags, and page hierarchy designed for both Google and your users. Built once, lasts for years.
Content Production (BOFU-first)
We write and publish the pages that drive signups: comparison pages, alternatives pages, use-case pages, and feature landing pages. Content that converts, not just content that exists.
Link Building & Domain Authority
Strategic outreach to relevant publications, startup directories, and niche communities. Quality links from domains your customers actually read. No PBNs, no spam.
Revenue Attribution & Reporting
GA4, Search Console, and rank tracking tied to signups, demos, and MRR. Monthly reports that show what SEO is worth — not just which keywords went up.
Full-stack startup SEO.
Not just traffic. Growth.Strategy, technical fixes, content production, link building, and revenue attribution. One team, no handoffs.
SERVICES
Full-stack startup SEO.
Not just traffic. Growth.Strategy, technical fixes, content production, link building, and revenue attribution. One team, no handoffs.
All servicesFrom zero organic to compounding growth
in 90 days.No mystery. No waiting months for a report. You'll know what shipped each week, what's ranking, and what it's contributing to your pipeline.
Technical audit & keyword landscape mapping
We crawl your site, benchmark against your top 3 competitors, and map your entire keyword opportunity by buying intent. You get a clear report of what's broken technically, what keywords you should own, and where the fastest wins are.
Key steps
Content strategy & site architecture plan
We build your keyword map by stage, design your site architecture for crawlability and topical authority, and plan a 90-day content roadmap. Every recommendation is tied to a specific buyer query and a specific conversion goal.
Key steps
Technical implementation & quick wins
We implement every technical fix — Core Web Vitals, crawl errors, internal linking, schema, meta structure. Fast turnaround on the things that unblock your rankings. Your site goes from invisible to indexable in weeks.
Key steps
Content production & on-page optimisation
We write and publish BOFU-first content: comparison pages, alternative pages, feature landing pages, and use-case content. Each piece is fully optimised, internally linked, and built to rank and convert simultaneously.
Key steps
Scale, optimise & tie it to revenue
We monitor rankings, refresh underperforming pages, expand into adjacent keyword clusters, and scale with link acquisition. Monthly revenue attribution reports show exactly what organic is contributing to your growth.
Key steps
Is this right for you?
We're selective about who we work with.
This is for you if…
- You're a pre-seed to Series A founder who wants organic as a real growth channel
- You're tired of burning cash on ads with no compounding return
- You want someone who understands startup funnels — not just keywords
- You're willing to invest 3+ months in building something that lasts
- You think in terms of CAC and MRR, not just traffic and rankings
- You want a team that can touch your codebase, not just send you PDFs
This isn’t for you if…
- You expect page 1 rankings within 4 weeks
- You want the cheapest option on Upwork
- You're not willing to produce or approve content
- You need someone to manage 50 other marketing channels
- You want a monthly report that sits unread in your inbox
Why Aurelo?
We know you're comparing. So we did it for you. Here's how Aurelo stacks up for startup SEO.
No lock-in. No hidden fees.
One plan covering everything a startup needs to build compounding organic growth. Custom scope available if you need more velocity.
CHOOSE YOUR PLAN
£1,800
/ monthStartup Growth
Full-scope startup SEO. Technical foundations, keyword strategy, content production, link building, and revenue reporting. Everything you need to go from invisible to ranking.
Custom
Scale Engine
For startups that need higher content velocity, programmatic SEO, or deeper technical integration into their product. Scoped to your stage and growth targets.
Both plans include a dedicated strategist, weekly Slack updates, and monthly revenue-attributed reporting. No account managers. No handoffs.
FAQ
Answered.
Everything founders want to know before they start.
Let's talk.
Tell us about your project, whether it's a website, SEO, or marketing.
If you're ready to create and collaborate, we'd love to hear from you.
After the consultation, we'll provide you with a detailed plan and timeline.