Aurelo
4.9
250+ Happy Clients
Startup Website Design

Startup Websites That
Actually Convert.

Your site is your first impression with investors, users, and partners. We design and build startup websites that look credible, load fast, and turn visitors into signups.

14 days

Avg. launch time

3.2x

More signups

95+

PageSpeed score

MindProbe
NHS
Team GB
Vitality
Nue
Bayern Munich
DDA
90
Sunna
Ohms
Diamond
Human
DFY
Portsmouth News
MindProbe
NHS
Team GB
Vitality
Nue
Bayern Munich
DDA
90
Sunna
Ohms
Diamond
Human
DFY
Portsmouth News
MindProbe
NHS
Team GB
Vitality
Nue
Bayern Munich
DDA
90
Sunna
Ohms
Diamond
Human
DFY
Portsmouth News
MindProbe
NHS
Team GB
Vitality
Nue
Bayern Munich
DDA
90
Sunna
Ohms
Diamond
Human
DFY
Portsmouth News
Fintech bill splitting app design
AI video generation tool design
Healthcare clinic website design
Character animation platform design
Venue management dashboard design
Greenhouse monitoring dashboard design
Fintech bill splitting app design
AI video generation tool design
Healthcare clinic website design
Character animation platform design
Venue management dashboard design
Greenhouse monitoring dashboard design
Fintech bill splitting app design
AI video generation tool design
Healthcare clinic website design
Character animation platform design
Venue management dashboard design
Greenhouse monitoring dashboard design
Why most startup sites fail

Your website is costing you users, investors, and credibility.

First impressions are permanent. Every day with a weak site is a day you're losing ground to competitors who look like they've already made it.

You
Them
Them
01The template trap

You look like every other startup on the internet.

You used a template, tweaked the colours, and launched it in a weekend. The problem? So did 10,000 other startups. Investors have seen your exact layout before, and they scroll right past it.

2,400
Visitors
840
Read hero
210
Reached CTA
9
Signed up
0.4% conversion rate
02Leaking revenue

Your site gets traffic but nobody converts.

People land on your page, scroll for a few seconds, and leave. No signups, no demo requests, no waitlist joins. The copy doesn't speak to their pain, and the page gives them no reason to act.

0.05seconds to judge
Website18
Clarity24
Trust12
03Silent pitch

Investors check your site before they check your deck.

Before a VC even opens your pitch deck, they Google your company. If your site looks amateur or doesn't clearly explain what you do, the meeting gets deprioritised.

WHY AURELO

Websites built to convert, not just exist.

Three principles behind every startup website. We don't do templates. We build strategic digital products that earn trust and drive action.

01

Positioning-first design

Before we open Figma, we nail your positioning. Who you are, who you serve, and why you're different. Every design decision flows from this, so your site doesn't just look good, it says the right thing to the right person.

02

Conversion-engineered pages

Every section is placed with intent. Hero copy that stops the scroll, social proof at the point of doubt, CTAs where motivation peaks. We design for the way people actually decide, not for what looks pretty in a portfolio.

03

Built for speed and scale

Next.js, Tailwind, deployed on Vercel. Sub-second load times, perfect Lighthouse scores, and a codebase you can grow with. No bloat, no plugins, no tech debt. Just a foundation that performs from day one.

Our expertise

Everything your startup website needs

Design, development, and conversion strategy — handled end-to-end so you can focus on building your product.

Startup Web Design

Custom Figma designs built around your product story, not a template. Layouts that guide visitors from curiosity to signup.

Frontend Development

Production-grade Next.js, TypeScript, and Tailwind. Fast load times, responsive on every device, and optimised for Core Web Vitals.

Conversion Strategy

Strategic page flows, CTA placement, and messaging hierarchy designed to turn visitors into signups, demos, and waitlist joins.

Investor-Ready Presence

A site that passes the VC Google test. Clear positioning, social proof, and traction signals that make investors want to open your deck.

Launch & Growth Setup

Analytics, SEO foundation, meta tags, and schema markup baked in from day one. Ready for Product Hunt, ads, and organic growth.

Post-Launch Support

30 days of bug fixes, iterations, and support after launch. We stick around until your site is performing the way it should.

What We Do

What happens after we
Work with you.

Real results from real clients. These are the numbers founders see in their dashboards after we ship.

Client Result
Active
Conversation
Live

Sites That Sell For You

Convert traffic into pipeline.

Bookings
new BOOKINGS
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
March 14
4 Meetings Booked
3 Confirmed
2.5 hrs Total

Demos Booked

Real meetings from real visitors. Not vanity traffic.

Results
Real Growth
Demo Requests
3x
Conversion Lift
0%
Revenue Generated
2.1M+
Client Retention
98%
Pipeline Growth
2.4x
Qualified Leads
5.2x
Demo Requests
3x
Conversion Lift
40%
Revenue Generated
2.1M+

Measurable Results

The kind of results you send to your investors.

SERVICES

Everything you get

in a startup website build.

A complete service, from research and strategy through to design, development, and launch.

All services
Our Work

Websites built for

Scaling Startups.

Midship
MidshipBrandWebsite
$1M raised
MindProbe
MindProbeSaaSWeb AppMarketing
Bootstrap
SerenaBrandWebsite
$2.4M raised
Interacting
InteractingSaaSDashboard
Pre-seed

Case study

UX/UI Redesign, Web App Development.

Mindprobe®

Live website

From branding to web development and marketing

We do it all.

Performance Boost:

Page speed +48%, Bounce rate -23%

Conversion Rate Improvement:

1.2%4.3%

Thanks to Aurelo, we have seen a steady increase in leads and conversions.

Samee KalamSamee Kalam
85

Pagespeed score

We prioritize performance without sacrificing visual appeal or functionality.

38K

+30%

Quarterly visits

+1k
Dec
+1.3k
Jan
+1.1k
Feb
+1.5k
Feb
+2.3k
Feb
+5.9k
Mar

Ebad Ahmad, Founder at Aceox

Mo and his team at Aurelo did exactly what we asked for. They built us a beautiful website that has been a key part of our growth.

Aurelo brought our vision to life, from website to marketing, with clarity and care. Professional, detail-focused, and always on time. Exactly what we needed to move forward with confidence.

OUR PROCESS

A simple process that

growing startups can rely on.

No disappearing acts. No big reveals. You see progress weekly and know exactly what's coming next because your launch date matters more than our process deck.

01Intro Call

Understanding Your Vision

A 30-minute call where we map your goals, audience, and the conversion gaps holding your site back. You'll leave with clarity on next steps whether you work with us or not

Key steps

Competitor & Market Audit
Goal Alignment
02Proposal

Defining a Clear Roadmap

Within 48 hours of our call, you get a detailed proposal what we'll build, how long it takes, and exactly what it costs. No vague estimates, no hidden fees, no six-week wait for a quote.

Key steps

Timeline
Transparent pricing
Scope & deliverables
03Design & Build

Crafting the Experience

Ideas take shape through intentional design and clean, performant code. Every layout, interaction, and component is built with conversion in mind. Nothing decorative, everything deliberate.

Key steps

UI/UX Design in Figma
Frontend Development
CMS Integration
04Launch & Grow

Going Live With Confidence

We finalise and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail. Your site goes live ready to perform from day one.

Key steps

QA & Launch
SEO & Analytics Setup
Ongoing Optimisation

Why Aurelo?

The quality of a senior design & dev team with the flexibility to pause or cancel anytime.

Built For
AgencyMixed industries
FreelancerSmall one-off sites
AureloSaaS and B2B brands
Core Focus
AgencyVaries by team
FreelancerDesign or dev only
AureloDesign, dev and CRO
What You Get
AgencyLarger team, slower pace
FreelancerOne person only
AureloSenior team, no overhead
Speed
AgencySlower internal timelines
FreelancerDepends on workload
AureloFast weekly delivery
Communication
AgencyVia account manager
FreelancerMostly email
AureloDirect in Slack
Best For
AgencyLonger projects
FreelancerLow-cost one-offs
AureloOngoing SaaS growth
Flexibility
AgencyLonger retainers
FreelancerProject only
AureloMonthly, pause anytime
Outcome
AgencyA finished site
FreelancerA delivered project
AureloMore demos and trials
Pricing

Simple, transparent pricing.

No hourly billing. No scope creep. Pick what works for you.

LANDER WEBSITE

£5,900

flat rate

A complete marketing site. Designed, built, and launched in 6 weeks.

5-8 page custom website
Bespoke design in Figma
Built in Next.js, Framer, or Webflow
Conversion-optimised layout & copy direction
SEO foundation + schema markup
CMS integration for blog & content
2 rounds of revisions included
30 days post-launch support
+£200 per extra page
FIXED SCOPE
2 spots available this quarter
MONTHLY RETAINER

£4,900

/ month

Ongoing design and development, like having a senior team on demand.

One request at a time
3-5 day turnaround per task
Landing pages, sections, and components
Figma design + production code
Monthly On-page, Off-page and Technical SEO
CRO tweaks and A/B test builds
Pause or cancel anytime
ONGOING WORK
3 spots left

Need something custom? We also scope bespoke projects, get in touch for a tailored proposal.

FAQ

Answered questions.

Everything founders want to know before they start.

Projects are scoped based on complexity. A focused launch site starts from a few thousand. Larger builds with custom design systems, integrations, and content strategy scale from there. Book a call and we will quote based on your stage and goals. No surprises.
Most startup websites go live in 4-6 weeks. MVPs and launch pages can move faster at 2-3 weeks. We work in focused sprints so nothing drags on, and we give you a clear timeline before we start.
Yes. We work with founders at every stage, from pre-seed with an idea to Series A with traction. We scope projects to match your budget and prioritise the highest-impact work first.
100%. You own the code, the design files, the domain, and the hosting. Everything is built on your accounts and handed over completely. No lock-in, no monthly fees for access to your own site.
We offer ongoing retainers for teams that want continued design, development, and growth work. But there is no obligation. Many founders launch with us and manage from there.
Model portrait

AURELO®

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Founderat aurelo®MoAsk directly