DirectHomes
DirectHomes runs rent, repairs, certificates and tenants for UK landlords, all from one place. We rebuilt it end to end: the brand, the website and the web app landlords and tenants use every day.
- Sector
- Property, lettings
- Platform
- Web app and website
- What we did
- Brand, Website, Web app, Development
The brief
The first DirectHomes worked as a demo, but it couldn't safely collect rent. It had no rent ledger, no staff permissions, and search engines saw an almost empty site. It needed a rebuild, not a patch.
How we approached it
Brand came first, so the site and the app launch speaking the same language: a stepped-blocks mark, Outfit type, a calm lilac, and one coral for anything overdue. In the app, every balance traces back to a ledger entry, and the dashboard opens on what needs attention today.
What we delivered
Brand identity
A new mark, palette and type, carried through the website and the app.
Landlord web app
Properties, tenancies, rent, repairs, documents and finance, behind one dashboard.
Tenant app
Tenants pay rent, report repairs and message their landlord from a phone, free.
Website
A new marketing site, rendered on the server so search engines read every word.
