Serena
Serena is technology that eases the mental load of farming by turning daily decisions into manageable steps. We made the brand, the product design and the website.
- Sector
- Agritech, wellbeing
- Platform
- Web app and website
- What we did
- Research, Brand, UI/UX, Development
- Milestone
- $2.4M raised
The brief
Farmers carry a heavy mental load: weather, stock, prices, machinery. Serena wanted software that takes weight off, not another dashboard that adds to it.
How we approached it
We started with research and a brand built on plain values: no hidden agenda, care first, a clear frame. The identity pairs a deep field green with a hopeful lime, and the product speaks plainly, down to an assistant that simply asks how it can help today.
What we delivered
Brand guidelines
Values, colour and type (Switzer) in one system the team can run with.
Operations view
Silo capacity, drying status and a process timeline on one calm screen.
Assistant
Ask anything in plain words, from anywhere in the app.
Website
Mobile-first pages that explain Serena in a sentence and make it easy to get in touch.
