Stop funding Meta's growth
with leads that never close.
Most B2B Meta ad accounts are burning budget on broad audiences, creative that stopped working three weeks ago, and funnels that dump leads straight into a CRM nobody follows up on. We build the strategy, creative, and funnel that turns Meta into a real B2B acquisition channel.
3.4x
Avg. ROAS improvement in 90 days
61%
Avg. reduction in cost per qualified lead
30 days
To first optimised campaign live
Meta ads for B2B done the way B2B actually works.
B2B buying doesn't work like e-commerce. Long sales cycles, multiple decision-makers, and high contract values mean the strategy, creative, and funnel need to be completely different. We build Meta campaigns that account for all of it.
Audience strategy built for B2B buyer profiles
Interest targeting doesn't find CFOs. We build audiences using job title, company size, industry, and behavioural signals — layered against retargeting pools from your site visitors, email list, and lookalikes from your closed customers.
Creative that converts cold B2B audiences
B2B buyers scroll Instagram too. But they don't respond to the same creative as consumers. We produce scroll-stopping ad creative — problem-led hooks, credibility signals, social proof, and offers that work in a B2B context — then we test systematically until we find what scales.
Full-funnel strategy, not just traffic
Traffic without a funnel is a donation. We build the complete acquisition path — TOFU awareness, MOFU nurture, BOFU conversion — with dedicated landing pages, lead magnet strategy, and retargeting sequences that warm cold audiences into qualified leads over days and weeks.
Case study
Meta Ads Strategy, Creative Production & B2B Funnel Build.
Mindprobe®
Built a full B2B Meta acquisition funnel — TOFU lead magnets, MOFU retargeting, and BOFU conversion campaigns — that reduced cost per qualified lead by 58% within 60 days.
The leads that actually show up on sales calls.
Performance:
CPL reduced 58% in 60 days 4.1× ROAS on conversion campaigns
Lead Quality:
Low-intent traffic→Qualified ICP leads
We were spending on Meta with nothing to show for it. Aurelo rebuilt the whole funnel and the leads we get now are completely different — they actually know what we do before the first call.
Samee% reduction in cost per qualified lead
Rebuilt audiences, B2B-native creative, and dedicated landing pages cut CPL in half while improving lead quality significantly.
4.1×
ROASOn BOFU conversion campaigns
Samee, Founder at MindProbe.ai
“We were spending on Meta with nothing to show for it. The leads we get now are completely different — they already know what we do before the first call.”
Before Aurelo, our Meta spend was generating traffic but no qualified leads. They audited the account, rebuilt the audiences and funnel completely, produced new creative, and within 60 days the cost per lead had dropped by more than half and the quality was unrecognisable. Sales started following up on leads instead of ignoring them.
Everything in your Meta Ads engagement
Strategy, creative production, audience building, funnel setup, and pipeline reporting. One team managing the entire paid social engine.
Account Audit & Strategy
A full audit of your existing Meta account — audiences, creative, funnel, spend allocation, and attribution. We identify exactly what's wasting budget and build a new strategy around what will actually generate qualified B2B leads.
B2B Audience Architecture
Custom audiences built from your CRM, site visitors, and email list. Lookalike audiences modelled from closed deals. Interest and behaviour layers targeted against your ICP job titles, company sizes, and industries. Retargeting pools mapped to funnel stage.
Ad Creative Production
Static images, carousels, and short-form video ads written and designed in-house. Problem-led hooks, objection-handling copy, social proof formats, and direct response creative — tested systematically until we find what scales.
Landing Page Design & Build
Dedicated landing pages matched to each campaign — not your homepage. Each page built around the specific offer, audience, and stage of funnel. Tested variants to improve conversion rate from click to lead.
Lead Magnet & Offer Development
Cold B2B audiences don't book demos immediately. We develop lead magnet offers — benchmarks, calculators, audits, guides — that capture high-intent leads early and warm them through retargeting sequences.
Reporting & Pipeline Attribution
Weekly performance reporting tied to pipeline metrics, not just Meta's dashboard numbers. We integrate with your CRM so you can see which campaigns are generating qualified leads and what they're contributing to revenue.
Paid social works best
with the right foundations.Meta Ads drive demand. But they convert best when your website, landing pages, and brand are built for it.
SERVICES
Paid social works best
with the right foundations.Meta Ads drive demand. But they convert best when your website, landing pages, and brand are built for it.
All servicesFrom wasted spend to
qualified pipeline in 60 days.No generic ad packages. No setting and forgetting. A structured process that audits, rebuilds, launches, and optimises your Meta acquisition engine.
Account audit, ICP mapping & strategy
We audit your existing Meta account in full — creative, audiences, funnel, spend, and attribution. We map your ICP and buying journey, review competitors, and define the campaign strategy before spending a penny.
Key steps
Audience architecture & funnel build
We build your complete audience stack — custom audiences, lookalikes, and interest layers. We create or redesign the landing pages for each funnel stage and set up conversion tracking properly.
Key steps
Creative production & campaign launch
We produce the first batch of ad creative — at least 6-8 variants across formats — and launch test campaigns across the funnel. Every campaign is built to test one variable at a time so we know what's actually driving results.
Key steps
Data-driven optimisation & scaling
We analyse performance weekly — killing what's not working, scaling what is. New creative is produced on a rolling basis to combat fatigue. We optimise bids, budgets, and audiences systematically.
Key steps
Pipeline reporting & continuous improvement
Monthly reporting that goes beyond click-through rates. We tie Meta ad spend directly to CRM pipeline, cost per qualified lead, and estimated revenue influenced. Strategy sessions to align on next quarter's approach.
Key steps
Is this right for you?
We work with B2B companies serious about turning Meta ad spend into pipeline.
This is for you if…
- You're a B2B marketing manager or founder spending on Meta with poor-quality leads or no clear ROI
- You've had an agency run your ads but they reported impressions, not pipeline
- You have a minimum ad budget of £2,000/month to work with
- You understand B2B paid social requires funnel infrastructure, not just ads
- You want creative produced and tested systematically, not a one-off campaign
- You need pipeline attribution — not just a pretty ROAS number from Meta's dashboard
This isn’t for you if…
- You have less than £1,500/month in ad budget
- You want leads delivered without any landing page or funnel investment
- You need 200 leads in 7 days regardless of quality
- You're looking for the cheapest ads management available
- You want to run consumer-style brand awareness campaigns without conversion goals
Why Aurelo?
Most agencies running B2B Meta ads apply B2C playbooks and wonder why the leads don't convert. Here's what makes working with Aurelo different.
B2B Meta ads that pay for themselves.
Management fees based on scope, not a percentage of spend. Creative production, funnel builds, and pipeline reporting included.
CHOOSE YOUR ENGAGEMENT
£1,800
/ monthMeta Ads Starter
For B2B companies launching Meta ads for the first time or rebuilding after poor results. Full audit, strategy, and one campaign funnel launched and optimised.
£3,200
/ monthMeta Ads Growth Engine
Full-funnel Meta acquisition for B2B companies ready to scale. TOFU, MOFU, and BOFU campaigns, high-volume creative testing, and lead magnet funnel infrastructure.
Custom
Custom Scope
For B2B companies with larger budgets, multiple products, or complex multi-market requirements. Scoped around your growth targets.
All plans include a dedicated strategist, in-house creative production, and pipeline-attributed reporting. Management fee is separate from ad spend.
FAQ
Answered.
Everything you need to know about Meta Ads for B2B.
Let's talk.
Tell us about your project, whether it's a website, SEO, or marketing.
If you're ready to create and collaborate, we'd love to hear from you.
After the consultation, we'll provide you with a detailed plan and timeline.